Carrefour's Strategies in China |
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"Carrefour has gotten it right in China - and, in fact, they're doing mass retailing globally much more successfully than the iconic Wal-Mart, earning twice Wal-Mart's revenue. What Carrefour is doing right (in additional to grabbing and building as many retail outlets as it can in the big cities) is simple: They're selling in a Chinese way to Chinese consumers. You can pull your own seafood from tanks. You can select from bins of fresh produce. It's more like a Shanghai outdoor market than a Paris indoor one. That's the customer experience the Chinese consumer wants."1 - Paul K. Ward2, CRM Consultant, in 2005. "China represents a huge market when it has acquired its WTO membership. But it's no easy way to stand out a winner here. China is nearly as big as Europe and each area differs from any other. We have to keep on learning something new. We must know customers' wishes and expectations, therefore offering them more added values."3 - Jean-Luc Chéreau, Chairman, Carrefour China, in 2004. The 'Great Mall' of China
It leveraged on its experience in the international markets and introduced a few of its global best practices into the Chinese market.
Carrefour's Strategies in China - Next Page>>
1] Paul K. Ward, "Goofing up Global CRM,"www.crm2day.com, September 06, 2005.
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